Media Release+Method

Determine what is the main news angle you wish to communicate.
Check deadlines for local publications/television/radio bulletins to ensure media release is received in time to be published before the event. (Some local newspapers have a Friday deadline for the following Wednesday publication date. Radio programs may need to check the spokesperson to see whether they will be suitable for on-air interview, etcetera.)
On average, send releases two weeks before events, except to magazines which may have a two-three month lead time for publication.
Follow news style:
Keep the focus local (with local spokespeople) for local papers;
Send only major capital city issues or state-wide issues to state papers; only national issues (and use national spokespeople) for national papers/magazines.
Use short sentences; each sentence should be a separate paragraph.
Use active sentences 'the group have decided', not 'It has been decided'.
Avoid jargon and difficult words (keep it simple).
Write in about your group: 'The group will hold a poster competition at the Centralville Town Hall on Wednesday, 23 January).'
First paragraph of no more than 25 words telling briefly who, what, where, when and why about the event, issue or project.
If using quotes in the body of the release, quote credible spokespeople and identify them with their positions in the organisation.
Keep information clear and unambiguous.
Keep releases short, no longer than one page. If the media want more information, they will contact you.
If for a community notices column, check the required size and format of items (may be 30 words or less).
Include in the media release the date the release was written, and a contact name and phone number for someone who is easily contacted during office hours.
Check whether the media prefers email (most do now), or whether you can distribute your release via AAP's network (this will reach an Australia-wide audience).
If offering interviews, make it clear whether this is an exclusive for one media outlet (could be one print, one radio and one television, as these do not see one another as competing). This can encourage coverage of your issue, whereas a general media conference may not be well attended.
Track coverage to see how and when your information is published.
Be sure to write and thank the journalist to develop a relationship that may encourage them to work with your organisation in tracking progress on the issue/project, and hence keep the community informed.

Processes

Users

All cards

Table of Contents

Processes

Users

All cards

Help

Main Menu