• The problem with most printed materials is the limited space available to communicate complicated concepts
• Needs time to decide on text, visuals, proofread, print and fold.
• There is no guarantee that the materials will be read.
• If mailed, the guarantee of being read is only as good as the mailing list itself; mailing lists need regular updating to avoid wasted time, energy and paper.
• Appearance of the material should be visually interesting but should avoid a 'sales' look
• Can be lost if included with many other flyers and bill stuffers (consider using coloured paper and bold headlines if mailing as a bill stuffer, to ensure this is not just binned without reading).
• Without visual elements, this can exclude those who are not print literate.